Accelerated Mobile Pages are FAST! Who Knew?

We all know that page speed is a major factor in high-performing websites, and AMP does not disappoint.

When researching potential client/lead websites to determine what, if anything, needs optimizing, updating or, as is often the case, rebuilding entirely, I use a handful of tools:

Google’s Lighthouse

This is a Chrome Browser Developer Tool that can be accessed by ‘Inspect[ing] Element’ from within the browser.
The tool tests:

  • Site Performance
  • Accessibility
  • Best Practices
  • SEO

This is a full-scale website performance analytical tool that is free to use. The tool tests:

  • First Byte Time
  • Keep-alive Time
  • Keep-alive Enabled
  • Compress Transfer
  • Compress Images
  • Cache static content
  • Effective use of CDN


combines the power of PageSpeed Score and YPage Score into one interface and then gives you a detailed breakdown from each. The tools test includes among other items:

  • Scaled Images
  • Browser Caching
  • Minimized Redirects and JavaScript
  • Use of a CDN
  • Minified CSS
  • Image Optimization

Usually, these scores are nothing short of poor. BUT with AMP, we regularly score As across the board!

100 is almost impossible to attain, so I guess I’ll take the 99!

And my own, recently showcased website, is a top-performer demonstrating the incredible power that is AMP (see images below).

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