We all know that page speed is a major factor in high-performing websites, and AMP does not disappoint.
When researching potential client/lead websites to determine what, if anything, needs optimizing, updating or, as is often the case, rebuilding entirely, I use a handful of tools:
Google’s Lighthouse –
This is a Chrome Browser Developer Tool that can be accessed by ‘Inspect[ing] Element’ from within the browser.
The tool tests:
- Site Performance
- Best Practices
This is a full-scale website performance analytical tool that is free to use. The tool tests:
- First Byte Time
- Keep-alive Time
- Keep-alive Enabled
- Compress Transfer
- Compress Images
- Cache static content
- Effective use of CDN
combines the power of PageSpeed Score and YPage Score into one interface and then gives you a detailed breakdown from each. The tools test includes among other items:
- Scaled Images
- Browser Caching
- Use of a CDN
- Minified CSS
- Image Optimization
Usually, these scores are nothing short of poor. BUT with AMP, we regularly score As across the board!
100 is almost impossible to attain, so I guess I’ll take the 99!
And my own, recently showcased website, is a top-performer demonstrating the incredible power that is AMP (see images below).